Innovation Management and New Product Development, 7e (eBook) Publisher_CRC Press and central to this edition

and central to this edition is the balanced coverage of qualitative and quantitative methods to clearly and concisely lead students through the research process

Written by authors with extensive industry experience of working on a wide spectrum of events

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Focusing on the role of event manager and their diverse facilitation responsibilities through each phase of the event planning process

Innovation Management and New Product Development, 7e (eBook) Publisher_CRC Press and central to this editionOverview: Innovation Management and New Product Development by Trott is an established book on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. ISBN: 9781292251561 Edition: 7 Publisher: Pearson Format: Digital AU